Advertising an evil

Advertising, like human beings, lives where Reason meets Desire. Advertising isn’t just about the things we buy. It’s about how we feel about things, including ourselves. That’s what makes it interesting.Whenever there is something to be traded, there is talk, and wherever there is talk, there is advertising. Advertising may be described as the science of arresting the human intelligence long enough to get money from it.So what do we mean by evil? To quote Henry Ford, “What we call evil, it seems to me, is simply ignorance bumping its head in the dark.” There can be no evidence for ignorance. So we can we say the Evil that is in the world almost always comes of ignorance, and good intentions may do as much harm as malevolence if they lack understanding. Let’s try and conjoint advertising and evil, evil in its full power makes ugliness seem beautiful and goodness seem ugly and weak. So does advertising. Doesn’t it? In the words of an anonymous author, “I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes…”The question here is how do we qualify the good and bad/evil advertisements? What factors lead to such qualifications? Do advertising EVILS actually exist or it is a surrogate for Controversial, pretentious, misleading, mis-interpreted and false advertising? Is there a list of products that are commonly targeted for spreading EVIL?Let us not forget the basic premise that “Information is ethically neutral”.  It depends on the recipient i.e. how he/she filters the available stimulus. Also it’s not necessary to react to all inducements. Another question that bothers us is that are there certain elements in the message that entice the audience, or a certain section, to respond thereby causing a mass furor for their personal benefits?

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One thought on “Advertising an evil

  1. Thank you- gives a different view to look at the torch of marketing.

    the debate shall continue for ever. Information in its naked sense wud always remain ethical…its the forms that we marketers give it that raises a question.

    If only the human mind cud be studied and we knew what, when, and how to advertise…but then…advertising wud lose its charm wudnt it…. 🙂

    so while this debate persists we continue to have advertising as the lead domain of marketing…and off course Jobs 😛

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